For Landon Crumbley
You cut the grass. We’ll run the machine.
Landon, you already have the trucks, the crew, and the Clinton Highway corridor Monday through Thursday. When a Knoxville homeowner searches for lawn care, the call is going to a booking site or to a shop that already has a website. You are doing the hard work. They are taking the easy introduction.
This page is the gap, in your service area, and the way True North closes it. You never have to sit at a computer.
Executive Lawn Care Inc. · 6321 Clinton Hwy · (865) 558-9367
The search doesn’t start on Facebook.
Knox County types lawn care, mowing, and commercial maintenance about 1,500 to 2,800 times a month. Forty-two percent of those clicks land on the three Google map listings. Executive Lawn Care is in none of them. Not because the yards aren’t sharp. Because there is no website and no Google listing for the search to land on.
Someone nearby searches for lawn care
1,500 to 2,800 times a month in Knox County.
42% tap one of the three map listings
Your name isn’t there, so that click never gets a chance to become your call.
The rest hit a site with a next step
Knoxville Leaf & Lawn has a quote form. A booking site shows a price.
Whoever answered gets the job
Buying that introduction back later runs about $45 to $118.
Same town. Three different front doors.
Website
Executive. Not yet. Facebook is the only page.
Leaf & Lawn. Live site with a free quote form.
Booking sites. A price on the first screen.
Google Maps
Executive. No listing. Not in the map pack.
Leaf & Lawn. In the pack, 25+ reviews.
Booking sites. They pay to sit above the local shops.
Facebook
Executive. Yes. It is the one public door.
Leaf & Lawn. Yes, and it points at the site.
Booking sites. Not how a new customer starts.
A new customer
Executive. Searches, doesn’t see the name, calls whoever is listed.
Leaf & Lawn. Reads the work and asks for a quote.
Booking sites. Sees a price and books.
Leaf & Lawn: knoxvilleleafandlawn.com. On the map, with a quote form, since 2003.
What that gap is worth.
Of those 1,500 to 2,800 searches, about 600 to 1,200 clicks a month land on three other names. Yours is not one of them. Buying a single one of those introductions back costs about $118. LawnStarter and Lawn Love already sit on the search and resell the call for roughly $45 to $118.
0%
of the map pack is yours today
Forty-two percent of local clicks go there. A shop with no listing collects none of them.
$118
to buy one landscaping lead
The Google Ads average. LawnStarter and Lawn Love resell the same kind of call for about $45 to $118.
$297
a year, per household that pays for lawn care
2025 spending. Not a monthly contract. The money is already in the budget. They just can’t find you.
1 door
is all a stranger has for you
A Facebook page. No site. No map pin. The other shops give them a way to ask.
Three moves. None of them are yours to build.
01
Put the site on the name
This demo already says what the crew does and gives a number to call. We publish it. You don’t set it up.
02
Claim the map listing
Same phone, same Monday–Thursday hours, same address on Clinton Highway. Ten photos of finished yards. We file it.
03
Point Facebook at both
You keep mowing. We point the page at the site and keep the hours matched, so a stranger never hits a dead end.
The machine
You never open a laptop. The record still moves.
True North runs the site, the Google listing, and the Facebook page as one thing. You send a photo from the truck when a yard looks right. We do the rest.
Spring
The first call of the year
Green-up, mulch, and the first mow go on the site and on Google before the county starts searching. You don’t write it.
Summer
The route, not a blog
Finished yards become the proof. The phone, the Monday–Thursday hours, and Clinton Highway stay identical everywhere.
Fall
Leaves, while people are looking
When the search shifts to cleanup, the page already says you do it. A booking site should not be the only one answering.
All year
One place to ask
The quote path, the map pin, and Facebook all point at (865) 558-9367. If one of them drifts, we fix it. You stay on the mower.